In a bid to promote data usage, leading telecommunications company Airtel Africa has entered into a strategic partnership with top African artists Fally Ipupa from the Democratic Republic of Congo, Diamond Platinumz from Tanzania, and Simi from Nigeria.
The three will be tasked to engage customers on how to enhance their digital experience by making the most of their data bundles.
Announcing the partnership in a statement on Monday, the telecommunication company said the collaboration aims to enable customers to make informed decisions about their data usage habits.
“The artists have collaborated with Airtel Africa to create a special song to provide customers with practical tips and tools that will help them maximize their data for everyday use, from browsing the internet to streaming and accessing essential apps. The collaboration is part of the ongoing #SmartaWithData campaign that promotes education on better data usage and management. It aims to rally Airtel Africa’s customers to GET smarter data settings, SET smarter data speeds, and GO #SmartaWithData for a more rewarding digital experience”, reads the statement in part.
Malawi is among the seven countries that are part of the edutainment campaign which is targeting young customers aged 18-35 years and is also active on the Airtel network in Kenya, Nigeria, Uganda, Tanzania, the Democratic Republic of Congo (DRC), and Zambia.
Airtel Africa Chief Marketing and Sales Officer Rohit Marwha added that the campaign’s goal is to ensure that customers get the most out of Airtel data bundles thereby enhancing their online experience.
“Collaborating with these artists, who our customers love and engage with daily, ensures that they are aware of these data hacks, and they can seamlessly adopt the usage and management of their data through clear messages that resonate with them. At Airtel Africa, our priority is to create exceptional customer experience with our products and services. We hope that through this edutainment campaign, delivered through authentic internationally acclaimed African artists, our customers will be empowered and have rewarding online experiences, whether for business or leisure”, added Marwha.
The #SmartaWithData campaign by Airtel Africa offers tips to help customers make smarter use of their data, while also encouraging them to join in and share their tips.
