As a way of empowering advertisers and agencies to efficiently manage, purchase, and optimize digital adverts inventory across multiple advertising exchanges in real-time, leading telecommunications company Airtel Africa has launched a new service called Airtel Ads.
Airtel Ads is designed for media agencies and businesses, streamlining the process of purchasing advertising space. This feature enables advertisers to make informed ad placement decisions by combining various tools and functionalities within a single platform and offers a comprehensive solution for digital advertising management.
Speaking at the launch of the new platform, Airtel Africa’s Chief Commercial Officer, Anthony Shiner said the platform will leverage Airtel Africa’s extensive customer base of more than 150 million customers, utilizing data from both telecommunications services and mobile wallets.
Shiner said his approach aims to not only target digitally engaged individuals but also include those traditionally excluded from the digital realm through its 2G and feature phone user base.
“We are excited to introduce Airtel Ads in Africa an innovative platform that will support advertisers and businesses to gain unprecedented control over their marketing campaigns, leveraging Airtel Africa’s extensive customer base and world class technology. Airtel Ads is a testament to our leadership in shaping the communications landscape in Africa, ensuring businesses are supported to achieve their objectives using data first tools to inform their business decisions.” Said Shiner.
Since its inception, the platform has achieved a weekly audience reach of 27 billion impressions, 23.5 million in-app daily impressions and over 200 million daily SMS notifications daily with end-of-SMS tag messaging potential.
